Shopping Bag

“Effortless giving. Thoughtfully done.”

We donate 10% of each purchase to charity:water, which helps bring clean and safe drinking water to developing countries.

Just one transaction connects you to a global world:


"Life Essentials"

Provide over 20,000 people with clean water in 2019 through our partnership with charity:water™.


"Faith in the Future"

Clean water helps keep kids in school, especially girls. Less time collecting water means more time in class.

It’s our mission to bring a thoughtfulness to everything we do and make giving absolutely effortless.

The meaning of Vita Fede — life and faith — is the cornerstone of our philanthropic efforts. As an official charity:water partner, we are able to provide life essentials and actively support each recipient’s faith in the future. 10% of each purchase you make adds to our collective philanthropy, with a goal of providing 20,000 people a one-year supply of safe and clean drinking water. And, it only takes $30 to ensure one person has access to this life essential. When water is available, children are able to stay in school (instead of collecting water) which directly impacts their future.

We support charity: water’s commitment to transparency. For every dollar raised, they show the projects you helped fund, with photos and GPS coordinates. Plus — with private donors covering operations costs — 100% of our collective donation directly funds water projects around the world.

When you buy a $300 item we donate $30.

$30 = clean water for one person for a year.



$10,000 = a well for an entire community



charity: water has helped 8.5 million people get access to clean water, hygiene and improved sanitation in 26 countries



100% of charity: water’s donations fund clean water projects