Vita Fede and Ascari Partner
On First Men’s Exclusive Jewelry Collaboration
Vita Fede’s newest collaboration with Ascari takes Vita Fede’s trademarked Titan bracelet and infuses it with distinctly modern and masculine details like the fine leathers that are a signature of the classically designed, hand-built bicycles Ascari is known for.
The two styles – the Titan Bracelet and the Mini Titan Bracelet – can be custom wrapped in Ascari’s naturally, hand-dyed brown or black leather mix. Over time, the leather becomes more worn-in and its natural hue becomes even more vibrant. The bracelets are available in three sizes ranging from medium to extra large.
“While our signature Titan bracelet was designed initially for women, we found that men around the world loved the Titan and were buying it for themselves. Men’s jewelry is a huge and growing category that we knew we wanted to be in, but I wanted to do it uniquely. Having a partner like Helio Ascari for this launch was exactly the way I wanted to introduce Vita Fede in the men’s accessories category. We both share a passion for artisan craftsmanship and fine materials. Our design philosophies of creating timeless, yet modern pieces are aligned. These bracelets are beautifully crafted, yet they are masculine, utilitarian and practical. It fits our customer's signature sense of style, yet it’s built to be worn every day.”
- Cynthia K. Sakai